Odyssey Attribution

Multi-touch attribution connector for Google Data Studio

2 followers

Multi-touch attribution connector for Google Data Studio

2 followers

Attribution is considered one of the biggest challenges for online marketers. That’s why we are very excited to launch our Google Data Studio attribution connector. Try our plug-and-play multi-touch attribution reporting for free until the end of this year!

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Launch tags:Analytics•Marketing•Tech

Launch Team

EneyProactive AI for Mac. Free test, 20,000 credits.

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Odyssey Attribution

Maker

Hey Product Hunt, I’m Toon, Managing Director at Odyssey Attribution. Odyssey Attribution is a plug-and-play multi-touch attribution tool based on Google Analytics data designed for e-commerce. We are very excited to launch our new Google Data Studio connector. To date, multi-touch attribution software has been exclusively available for the big companies of this world. It has been a long time coming but in an unprecedented step, we have finally made this essential technology accessible toall marketers who want to base their decisions on data. Leading e-commerce brands like New Balance, adidas, VanMoof, Decathlon already use Odyssey Attribution as a critical component of their their marketing reporting and strategic decision making. Now it is within your reach! 🤷Why marketing attribution? If marketers want to grow their business they need to understand their complete marketing pipeline. Without multi-touch attribution, there is no insight into the contribution of the top- to mid-funnel channels. That’s why you are probably focusing too much on your bottom-funnel activities because Google Analytics is showing you good ROI on these channels. By doing this, you are actually squeezing your marketing pipeline or throwing away your valuable budget on prospects who were already about to convert! Odyssey Attribution helps you understand what's going on at the mid and high levels to improve your effectiveness. 🎯 This is our mission It’s our mission is to give marketers the insights that they need to make the right decisions to grow their online business. More than anything, we want to make marketers independent of big tech, and more self-sufficient. 🚀 How can I get started? Watch our short setup explanation video and you will be good to go in 5 minutes! After the setup is done you will be able to enhance your current GDS dashboard and start building your own graphs and charts. Or simply start with the pre-designed Odyssey template! Book a demo with me at odysseyattribution.co or email me directly at toon@odysseyattribution.co Please comment and dm me with any questions, can't wait to hear what you think! 🙌

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5yr ago

Hey ?makers Congrats on the launch. I think you guys do a great job! Just my thoughts. IMO a lot of marketers don't understand what is attribution is and what the problem around it. Just a suggestion to add some section on your website to explain it. I'm sure it will increase your CR. Good luck to you!

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5yr ago

Odyssey Attribution

Maker

Hey @akovalevskyi, thanks for the feedback. I think you are right, that could be a great addition to our website. Attribution is still such a difficult subject for many marketers. We'll work on that!

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5yr ago

Congrats on launch, @toon_hil. My company has a few clients in the DTC luxury space and this is a huge issue for them. I just connected Odyssey Attribution to a client site and look forward to seeing the data.

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5yr ago

Odyssey Attribution

Maker

Thanks @laurenproctor32, I can see that you've signed up, I'll reach out and we can go through your account together in a quick call!

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5yr ago

Congrats on the launch Odyssey! My team and I have been looking for ages to find a way to map our conversion paths. Affiliate is a huge part of our online marketing activation, but to be honest I am quite sceptical about the results we get presented by our Affiliate network. Really excited to test it out and get the data.

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5yr ago

Odyssey Attribution

Maker

Thanks @david_mirshahi! Great working together and looking forward to the future!

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5yr ago

Odyssey is a godsend for all serious Marketers (and not only those from the field of Affiliate Marketing). Here in Spain, we actively recommend (and use) this #SmartAttribution platform, created by our Dutch colleagues from the Affinità Network.

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5yr ago

Odyssey Attribution

Maker

@pwfleming Thank you for the kind words! Appreciatie the partnership we have 👊

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5yr ago

Odyssey Attribution

Maker

Excited to launch this, I think the GDS offering is going to make it a lot easier to bring Odyssey into your existing reporting!

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5yr ago

Keyword tracker with Google Data Studio

Great product - it helps marketers one of our hardest pains. Go, Odyssey!

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5yr ago

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