I drink Starbucks 3-4 times a week, but I wouldn't recommend reading this book. It has some interesting bits, but it's all a bit self-indulging and doesn't actually delve that deeply into Starbuck's operations, or what made Starbucks a runaway success.
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Just reading this now in Starbucks! How meta is that!!
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The full version of this subtitle reads: How Starbucks fought for its life without losing its Soul.
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Dear Holmes