The Problem

After 15+ years in B2B sales, I was fed up with the mediocrity of cold emails landing in my inbox daily.

Every morning: 15 emails, all saying the same thing. "Hey [First Name], I saw you work at [Company] and thought you might be interested in..." Generic templates with my name swapped in. Zero research. Zero relevance.

Then I switched sides, started sending cold emails myself for my business. Guess what? The tools make you send the same garbage:

They push "personalization tokens" (aka mail merge from 1995)
Company-level templates at best ("we help SaaS companies like [Company]...")
No one actually researches individual prospects—it's too slow
You pay $100-200/month, then get hit with per-seat fees as you grow
CRM is separate, inbox management is separate, everything's separate

The popular options (Instantly, Smartlead) are powerful, but they've gotten expensive and bloated. And fundamentally, they still make you send templated emails at scale.

I built Outboundy because cold email shouldn't mean sending the same message to everyone.

How Outboundy is Different 🚀

Outboundy is a cold email platform that actually personalizes at the individual level, without you lifting a finger.

🔹 AI that researches each prospect individually Feed it your product URLs/docs once. From then on, for every lead, it crawls their company website, finds recent news/events, understands their role, and writes a unique email specifically for them. Not "Hi [Name], I help companies like yours"—actual personalization.

🔹 Individual-level personalization, not company templates Tom at Acme Corp gets a different email than Sarah at Acme Corp. The AI writes based on their specific role and challenges. Every email is unique, no two are the same.

🔹 Built-in CRM (no separate tool needed) Track leads, manage deals, forecast pipeline, all in one place. From first email to closed deal, everything lives together. No juggling three different subscriptions.

🔹 Unlimited everything, half the price No per-seat pricing surprises. Unlimited contacts, email accounts, campaigns, deals. $15-30/month depending on AI usage. Competitors charge $100+ and nickel-and-dime you as you grow.

🔹 Email infrastructure included Free warmup for every connected mailbox, spam checking, deliverability monitoring. The boring stuff that other tools charge extra for.

🟡 Coming Soon: Bring-your-own API keys for AI models and lead databases (Apollo, Hunter, Snov.io) so you're not paying us for API calls.

Who is this for?

If you're tired of sending (or receiving) generic cold emails, and you want outreach that actually sounds like you researched the person you're writing to, Outboundy is for you.

Sales teams, agencies, recruiters, founders, anyone who needs to send volume without sounding like a bot.

🔗 Get started

Check out Outboundy here on Product Hunt, and I'd love your feedback—especially:

What cold email tool you're using today
What your "this drives me crazy" pain point is with it
What you wish Instantly/Smartlead/Apollo did better

Happy to answer anything in the comments 👇 or email me directly at david@outboundy.io