Outdoors: Airbnb for outdoors equipment

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Launch websites with enterprise needs at startup speeds.

"Heroku | No such app." Is the site down already? Because this is a great idea ripe for imitation.

cc'ing @rauston - why / how was this started / what's the ultimate vision?

@eriktorenberg we believe that it's not about the things you have, it's about the things you have done. I've been fortunate to have some great experiences so far in my life...everything from hiking the Appalachian Trail for a week, running a half marathon on the Great Wall, to simply doing a mountain bike ride at 2am on Green Mountain in Golden, CO. The challenge is that you need gear for the experience to even happen, but it's not the gear that you remember. It's the stories around the campfire, standing in awe on top of the Great Wall, and the 3 inch scar on your elbow that make up the stories of your life. Our vision is to be an outdoor "experience enabler." Gear is the foundation, but community (who with) and discovery (where) are built upon that foundation. We are focused on gear right now, but you will soon see us move into new areas with the simple goal of making it easier for you to have outdoor experiences.