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as a designer, i love well-crafted html emails.
but study and A/B test i read says, in order to avoid the algorithms that put you in the spam and "promotions" sections, plain text emails are the way. they're much less sales-y and feel more personal, as well.
@thejeremycarson yes :) Also the good practice is to send both plain text and html versions. Many providers, such as MailChimp, CampaignMonitor or SendGrid allows to send text mail with html.
@thejeremycarson I agree, but in my opinion, everyone who works with email marketing should know all options to make a succesfull campaign. Plain text is a good way, but I don't think it will work in every situation and for every brand/company. For me plain text works best when they contrast with regular good-looking designed newsletters, only in that case I feel it like a personal appeal.
@thejeremycarson Having worked at an ESP at one point, I can totally appreciate bullet-proof email templates that are gorgeous.
I think it's important to keep in mind however, that as much as good design is important in facilitating trust w/ users, emails are generally driven by marketing-focused metrics. A lot of times, this will be counter-intuitive to what many of use consider "good design". The danger with templates is that whoever designed those templates did not consider your business context, and what actually converts users. A big sans-serif header taking up 80% of the visible window is beautiful, but may devastate your conversion. TLDR, emails are a necessary evil and do your own testing to get it right. You can't rely on design alone to increase engagement and conversion.
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Looks great but 2 screenshots is not enough. Would you mind running litmus tests across their apps and devices? Thanks
@vlad_pekh@yasyuk What about Outlook 2013, Windows 10 Mail, Gmail IMAP?
The versions of Outlook you've tested on rely on the built in browser (IE) or Webkit so yeah they'll display much better than Outlook 2013 120 DPI or Gmail IMAP.
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"Sending good-looking e-mails to your customers always remind a long and tangled journey."
What does that sentence mean? Or what is it supposed to mean. It's from your homepage.
Yo, Product Hunt! ✌️
A lot can be said about designing and coding emails, and we all know that it's hard and annoying! But, you know what, we love a challenge and are more than happy to do the heavy lifting for you. 😎 I'm excited to introduce Paperplane – a collection of responsive email templates for digests and notifications that looks awesome in every mail client on any device and supported by all major Email Service Providers.
The main feature of Paperplane – is that you don't need to code to use it in Mailchimp and Shopify. You can add content, replace photos, texts, change branding in Mailchimp's handy Visual Editor. Also, if you want to send beautiful automated email notifications to your customers from Shopify – easily import templates, add your branding and you're good to go!
Check the website for more special features http://www.paperpaperplane.com/
Here is a code for all Product Hunters – PRODUCTHUNT20, it will give you 20% discount on Paperplane Templates.
Hope you’ll love it!
Special thanks to @robjama! 🤝
@leoojaques Hey Leonardo! correct, don't have it right now, but have plans to add it in the future. Also we're going to add a video tutorial today, hope they'll help you.
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@nikkimarkov@leoojaques No freebie is turning my stomach. Ur doing a lot right, continue that and gimme my trial. STAT! pls & thx. =)
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