Pendium
Help AI agents recommend you more often to the right people
505 followers
Help AI agents recommend you more often to the right people
505 followers
Pendium helps you market your products and services to AI agents. As agents increasingly influence the decisions of your buyers (or make their own buying decisions!), Pendium helps businesses track and manage how AI agents research your category, what they cite, and how you show up. Connect Pendium to your existing content engineering system to ground it in real time visibility data and insights, or use our end-to-end platform to monitor and grow your AI visibility.
Congrats on the launch @dgreenberg ! Would you say one has to do a (tough) trade-off between optimizing one's page for AI agents vs for humans or is it possible to optimize for both at the same time?
Pendium
@lukasschaefer1 the good news is that optimizing for AI agents means creating content that truly helps them do their jobs — content that's clear, honest, chunkable, grounded in reality....and that content is ofc helpful to humans too. agent-optimized content mapped to fanout queries in your category isn't going to go viral, and may not be what you send out in your email newsletter, but when done well, it's down-funnel content that helps agents and humans alike.
i ran an AI visibility scan for SoSafe btw
└━⫸https://pendium.ai/brands/sosafe-gmbh
lmk if you want me to add credits to your account so you can edit the personas and queries and rerun the scan a few times
there's a surprisingly strong citation rate in the core areas, which is great to see. check out highlights below too:
interestingly, SoSafe is mentioned almost 2x as much when IT Managers ask about related topics vs. CISOs. def an opportunity to close that gap with targeted content.
Pendium
Hey PH 👋 Rob here — cofounder at Pendium.
@dgreenberg covered the what. I want to share a little bit of the why.
From the start, we wanted to build something that helps people harness the power of AI to simplify and augment their lives (and definitely not replace them). With our background — 15 years at Sharethrough — we learned firsthand just how hard it is to get your message, story, and brand out to the world, and it’s only getting harder! We built Pendium to make it easier and faster to get your story visible.
Here’s how it works:
We run hundreds of parallel LLM calls across ChatGPT, Claude, Gemini, and AI Overviews — simulating real buyer personas asking real questions in your category. Then we show you exactly where you show up, where you don’t, what gets cited, and what to do about it.
We feed those learnings into a content engineering system so you can harness AI to quickly flesh out your message — grounded in real visibility data, in your voice, targeting the specific gaps that matter.
We built this to work for everyone — small business or Fortune 500. Quality should determine visibility, not budget.
Run yours and drop your report in the comments — we’d love to go through it with you and learn from your feedback!
Pendium
@robfan my ELI5 to my 6 and 9 year old tonight was "we help businesses tell their stories in new ways so that they can be seen and heard and found by people who need them" — maybe we should update all the buzzwords on our website to something more like that 🙃
Congrats on the Launch. This looks quite nice. I was wondering, what you do different to all the other services. Is it the personas? I think that makes it especially useful. Just wanted to try it out but now I'm stuck on the Persona step and I'm too tired now to thoroughly fill all the relevant personas.
Anyways, last summer I was onto building such service myself but stopped working on it in favor of my current SaaS.
What I am wondering: how can you reliably detect citations? I mean you probably just use their APIs, but ChatGPT is not equal GPT, it adds some flavor on top of the API. So if you run a prompt I guess the response will be different from what I would prompt in the UI. Or what am I missing?
Pendium
@vuhrmeister haha the Personas step fills all that in automatically for you, so you're just one click away! 😂
all you have to do is enter rough idea and Pendium will auto-enrich it to all the fields/facts that help mimic the memory an AI agent might have about a real person that it's helping
Expands to:
....drumroll, and your full report is here:
https://pendium.ai/brands/filently
and oh hey, turns out that "parent" archetype i added is twice as likely to be recommended filently vs a tech ops person
@dgreenberg yeah, maybe I was overthinking the personas … yes, 2 personas were generated but I felt they don't perfectly fit so I wanted to add actual personas we know we have – that's why.
But thanks for sharing the insights here. Pretty comprehensive, I must say.
I can see we still have some work to do!
Still, I would be highly interested on your take on my question 🤓
Nice tool !
Do you provide outreach on top sources ?
Pendium
@alexis_maresca oh love that feature idea, thanks! like tying our citations to apollo data and instantly.ai to help users send personalized emails to editors who are getting cited in their space
snapshot of our current citation system:
we do also already have the ability to reverse engineer the content patterns that are catnip to AI agents in each category area, and then architect owned content that fills the knowledge gaps and helps AI agents do their jobs:
PFPMaker
Instantly upvoted! Congrats on the launch Dan, AI simulated user research at scale is a mesmerizing topic, and I have also been tinkering with this idea for quite some time. I was able to confidently get AI simulated audiences to pass real-world surveys, crawl websites (as in user journeys), do ui/ux research, a/b tests - you name it, at scale and as humans do with 90% accuracy. But you guys nailed the business side of it! The main idea stuck in my mind is that with these simulations, we're not offloading yet another piece of human cognition to AI, but we're actually extracting the knowledge already compressed inside these models back and putting it to work at scale. Which is a pretty interesting mind game in itself.
Build Check
It's amazing Dan! It's key to understand what agent is the best option for some specific task, even more for specific businesses. Hope many founders can take the most of it. Really congrats!
Pendium
@german_merlo1 right on, thx for the love
I just ran a scan for one of your saas products (cfeedback)— check it out:
https://pendium.ai/brands/cfeedback
in the words of AI agents:
that's a good start!
if you click "Import to My Account" you can change the queries and personas and rerun the scan
here's an example of one of the queries, across a few personas:
and in terms of raw reputation, GPT and Gemini are fans, Claude is less sure (easy to fix):
Congrats on the launch! GEO is one of those topics I feel like the marketing world is still catching up to, so it's exciting to see a dedicated tool for it.
I'm curious about the "track how AI agents research your category" part specifically. How does it handle categories that are still pretty niche or early-stage, where AI agents may not have much data to surface yet?
Asking as someone building in the personal branding space with PostGod, where "showing up in AI recommendations" is becoming a constant question for our users tbh 👀