Pip

@neilcocker Thanks Neil! Good question. At the moment we are very much a concierge service, but we are doing this to test consumer behaviour around notifications and context.

@itsdangillespie Hey Daniel, great question - the focus on birthdays is a quick way to let us utilise the tech we're building out and test assumptions around consumer behaviour. We're not actually building a service for birthdays! It's just a useful way of creating value while helping figure out some more interesting challenges.

@paulsl4ter Hi Paul - birthdays are only an easy starting point to provide a use case for what comes next - what Pip will be in 12 months won't be what you see now. We're using birthdays because they provide us with a time-sensitive, contextually-relevant event. That's where Pip is heading.

@adamfarah okay cool. Just tried it and realised how hard it is to remember what my wife likes. You'll be reminding her to divorce me in future updates ;) - good luck guys!

@jonbstrong Thanks for the suggestion Jon. We'll definitely be thinking about that!