Press Hook: A Market Network for Earned Media

I experienced as a first-time founder just how difficult it was for a startup to access the media in a meaningful way. When I couldn’t afford a full-service agency on my bootstrapped budget, I found the process of personal outreach time consuming, and yielding no results. While traveling to a remote island in Indonesia, I stayed with locals and we talked about how I discovered this small island via CultureTrip. We realized how most small companies lacked access to the media (69% to be specific), a powerful source of revenue and recognition. So in 2020 we starting to build - how to tech-enable the archaic PR ecosystem in order to promote startups and small businesses. We ran a beta program and helped over 50 businesses scraping by on a tight budget throughout COVID. We then launched the MVP in the fall of 2020. With hundreds of new businesses launching every day, there are thousands of innovative products and stories to be told, and no signs of slowing down for our team here at the Press Hook. We hope to redefine the earned media game by connecting hundreds of journalists with innovative businesses with more efficiency, affordability, and relevance - every day.