This is a great book. Although the author is somewhat controversial, plagiarism in previous book, arguable quotes. I suggest reading this one not as a literary critic, but from product design perspective. We could develop our intuition through eyes of artist, and see how we balance driving motivation and how we adapt tech to fit wants and needs.
It's probably an added bonus if you like any of the exemplary artist in the book. It's not really a requisite to have degree understanding in each artist's field.
Pamily