The premise is if you're not being rejected you're not pushing yourself. This card game gives you a real life task to do each day with the goal of being rejected by a real human. Gamification of fears.
Love the idea of stepping way outside of our comfort zones. I bet there are many unintended positive consequences that would come out of this behavior.
WebsocketD
The Pitch
Dosh
Backchannel
Emojistickers 2.0