Roxford: A stylish, customizable hybrid smartwatch

Hi Product Hunters, We’re thrilled to announce the launch of the Roxford, a stylish, hybrid smartwatch that users can customize to fit any outfit/situation – casual, professional or sport. Our project is on the tail-end of a successful Indiegogo campaign and our watches are about to go into production in July. The No. 1 challenge faced by wearable technology is getting us to wear it. Devices that look good in all situations have a better chance of being worn every day. Inspired by this notion, we designed a minimalist smartwatch that users can adapt to different everyday situations. We accomplished this by placing our fitness tracking technology discreetly within an interchangeable strap buckle, thus enabling users to adjust the look and feel of their watch on the go. The Roxford interacts with your smartphone via Bluetooth, and tracks your activity throughout the day – allowing you to concentrate on your workout, or get a restful night's sleep. You can review, share and export all of your activity with our intuitive mobile app. We’re extremely eager for your feedback, so please check out our Indiegogo campaign and let us know what you think! Click here to check out our campaign and thank you for your support: http://bit.ly/2suxRaY