Record your screen and instantly turn raw footage into polished, presentation-ready videos with smart zoom effects, smooth motion blur, webcam overlay, background music, and a built-in editor. No complex editing tools. No subscriptions. Just clean, high-quality demos in minutes. Export in up to 4K and share videos that actually feel professional whether you're showcasing a product, onboarding users, or recording tutorials. One-time purchase. No subscription. Just ScreenCharm.
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Hello Hunters 👋
My name is Sergei, a solo founder. Before launching Screen Charm, I wanted to create a high-quality product demo for one of my previous projects, but the available tools were either too expensive or didn’t deliver the quality I needed.
That’s why I started building Screen Charm — a screen recording app for macOS focused on creating beautiful product demos.
What started as a small side project turned into something I worked on for over a year, alongside my full-time job as a software engineer. Progress was slow at times, but I kept refining it whenever I could.
Although Screen Charm was originally launched more than a year ago, I only recently found the time as a solo founder to properly bring it to Product Hunt.
I’d really appreciate your feedback and support 🙌
@sergei_nazarov92 Great work Sergei!
I like the interface. It's clean and modern. I have a couple of ideas you can implement.
@csaba_kissi thank you Csaba! it means a lot to me! Happy to hear what kind of ideas you have
@sergei_nazarov92 Hey Sergei! Congrats on finally getting Screen Charm onto PH. As a Mac user who values clean, efficient workflows, I know how hard it is to find recording tools that don't feel 'clunky.' Love that you built this to solve your own need for high-quality demos.
@sergei_nazarov92 got it!! And love it! Keep up the great work. Chat shortly!
The line about existing tools being too expensive or not good enough hit home. I went through the same thing recording demos last year and ended up duct-taping three apps together.
Two things I'm curious about. First, the gap you mentioned: it shipped a year ago but you're only now on PH. I'd love to hear what changed your mind about launching here. Second, for "beautiful demos," which detail did you sweat the most? Cursor smoothing, auto-zoom, the backgrounds? That's usually where a demo stops looking like a plain screen grab.
@yunju_lee I decided to launch now because I only recently got an idea of the video for the launch which I published on X. It worked pretty good - 50k views. Also, the product wasn't mature for the launch before.
Answering to your second question I think "beautiful demos" is combination of cursor smoothing, auto-zoom etc.
the built-in editor alongside the smart effects is the interesting product decision. most screen recording tools either do automated polish with minimal editing or full manual editing. combining both means you're competing with Loom on the automated end and with Descript or Camtasia on the manual end simultaneously. curious what the editing depth actually looks like and whether it's primarily for trimming and cleanup or whether it handles more complex edits like cutting sections mid-demo
@ansari_adin Thank you for the question! Screen Charm has advanced editing tools like trimming and cutting sections mid-video. Also, it's possible to speed up/down parts of the video, add background music and enhance microphone audio
I like this product. I would like to request some features: automatically detect and blur confidential or sensitive content within videos, provide options to either remove the background entirely or apply a blur effect during camera recording, enable precise cropping of recorded video during the editing process. Alongside the lifetime license I have purchased, I would like to add a feature that allows me to deactivate the license on a specific device. This would enable me to later activate it on another device if the maximum limit of three devices is exceeded.
@d_c_duy_nguy_n1 Thank you for the complement about Screen Charm! I'm happy to hear that you loved it. Blurring the parts of the video is coming in the next updates. Cropping of recorded video probably will be later, we don't have it yet on the roadmap. Deactivation of the license will be soon implemented as well.
Thank you so much for the improvements suggestions! Appreciate your support.
Sergei, the gap you identified is so real most screen recording tools give you raw footage and then expect you to know what to do with it. The smart zoom + webcam overlay combination is a clever way to make demos feel more human without needing a full editing workflow. Are you planning to add any AI-generated voiceover or caption features, or keeping it focused on visual polish?
@theshumba Hey Melusi! Yes, we have plans of adding caption features. But currently there is no plans for AI-generated voiceover
Smart zoom + motion blur + webcam overlay baked in is exactly the polish I usually skip because the editing tax is too high. As an indie dev cutting demo clips, the one-time, no-subscription model is a real selling point. Does the background music come from a built-in library, or can I drop in my own track?
@lennoxbeflying Hey! Happy to hear that you liked it! Background music come form built-in library and unfortunately it is not possible to add your own music
The auto-zoom on cursor activity is the feature I'd actually use. Manually keyframing zooms is the worst part of cutting app demo videos for me. Can you tweak the zoom targets after it auto-detects, or is it fully automatic?
@peach_studio Hey! Currently it is not possible to tweak the zoom targets, but it will be added in the near future. So, the zoom targets for now are selected automatically without ability to change. Thank you for the question!