Instantly create custom AR/AI lenses and effects using just your phone. With Shader, anyone can create a filter using text, taps, or their voice. It also introduces a new way to make videos with its AI-first video creation tool that is accessible to everyone.
Hi Product Hunters,
My name is Darya, and I'm the Founder and CEO of Shader. I'm a former Product Design Lead at Snap and was part of the founding team at WANNABY (acquired by Farfetch), which created some of the first ML-powered AR fashion lenses.
Also, I'm a huge fan of Product Hunt – a few years ago, this platform almost changed my life. I launched the startup WANNABY here, where I previously worked. We won a lot of competitions (Product of the Day, Product of the Week, and 2 Golden Kitty Awards, etc.), started working with amazing brands in partnerships, and this success story helped me to move to the USA and follow my dream in San Francisco!
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Now we've developed a product that enables people to create their own photo or video filters. Shader is a tool that simplifies the creation of AR filters for content creators using generative AI. Our technical team consists of AR & AI engineers from Snap, Blizzard, Piñata Farms, and WANNABY. Our main goal is to achieve the same quality of AR results usually seen from popular artists and developers. We are exploring ways to simplify this process and inspire the younger generation to use their phones to create something magical.
We are actively testing our iOS app but are also working on a WEB solution, which will be launched to the public soon. You can join our Discord server to stay updated on these developments.
Shader was featured by several AI bloggers and garnered significant interest in the latest technology. The team launched Shader on the WEB, and the AI community actively supported our big vision of building a new AI self-expression camera. For example, a video about Shader by blogger Linus received 217k views, garnered more than 900 likes, and resulted in 650 bookmarks related to Text-to-AR.
We’d appreciate your feedback!
@darya_sesitskaya
Hi Darya and Team Shader! 🌟
Your journey from WANNABY to Shader is truly inspiring, and I'm excited to see how Shader empowers creators. The fusion of AR and AI for personalized filters is a brilliant concept. I can see Shader becoming a go-to tool for content creators seeking a seamless way to add a touch of magic to their work. 🚀
What challenges have you faced in simplifying the AR creation process, and how has the community's response shaped Shader's development? 🤔
Looking forward to the evolution of Shader! 👏✨
@malkielfalcone Thank you, Kirill, for your support! We've seen significant potential and interest in the idea of the Shader plugin solution for any camera (video calls, streams, video content, etc.) This is the direction in which we want to grow and also spread the concept of our web solution!
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@darya_sesitskaya wow looks amazing tool 🔥 UpVoted 🙌 and Congratulations on your Launch 👏🎊
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@darya_sesitskaya Congratulations on your launch! Such a boost for creativity! Followed you on Twitter :)
@eugeneyarovoii Thank you! Yes, we are giving a lot of thought to develop a more social aspect into the product, where people can share their results. We're considering something like a feed for AI-generated art. Should be fun!
Just had a blast exploring Shader! As someone who's not tech-savvy, I found the AR filter creation surprisingly easy and fun. The generative AI aspect is a game-changer, making it accessible for amateurs like me.
One thing I'm curious about: any upcoming features to collaborate on filter creation? Great job @darya_sesitskay!
@darya_sesitskay@shivam_singh63 Thank you for your feedback! It's actually an awesome idea to collaborate and create together. Currently, we are working with several artists to inspire users to incorporate their own styles into Shader AI as well. So, basically, you could create a new filter in a particular artist's style!
The website and UI looks 🔥 ! Really sleek and 'neobrutal' branding...loved it! One small issue: tried to open the app but on the 'Camera' Screen it just shows a white bright screen...can you look into that?
Anyways, congrats on the launch @darya_sesitskaya !
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I like how this tool can help you fully unleash your creativity!! Also very nice personal story, thanks for sharing! Congratulations on the launch ✨✨
@sandradjajic thank you, Sandra! There's something magical in the idea that with AI, you can reimagine your photos with new colors, styles, and an entirely new vibe. Yet, you still maintain the reality, the moments in your life, the people around you, and the memories of that moment.
I love it, because in this scenario, your camera still holds memories. You remember how you captured that moment, what existed before the AI intervened. Augmenting your reality.
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Love the product, love the founder's story! The idea to simplify the way of creating your own filters and masks is brilliant.
@vadim_kheifets Thank you, Vadim and team! I'm happy that you've been a great help in building this story together with us!
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I like this app a lot!
I left it 5 star review on AppStore :
"This app is a fantastic find! It's incredibly easy to use, making it
good for both kids and adults alike. The interface is intuitive and
well designed. Highly recommended for anyone looking to have fun with
augmented reality!"
However, there is a a small bug with device orientation change. It looks like camera view dimensions (frame) are not updated properly when UI transitions from portrait to landscape mode.
Other than that it is a great app!!!
@rulik_tech Thank you, Peter! I like that you highlighted the idea of sharing the product with kids. We're thinking a lot about creating a similar style of product that's even more fun for a slightly younger audience, including more content for kids. I added your bug report to our Notion list; it's a work in progress!
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Maker
My favorite AR mask was the James Hetfield mask from the band Metallica. The AI-generated the rocker perfectly. I can now officially say "Hellyeah."
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