Launched this week
sitefire.ai
Marketing suite for the agentic web
297 followers
Marketing suite for the agentic web
297 followers
sitefire (YC W26) is the marketing suite for the agentic web. We don't just monitor - we act: sitefire agents analyze what content drives citations, write brand-aware articles, and push to your CMS (Framer, Webflow). sitefire agents also surface PR outlets and UGC that influences AI answers, and provide tailor-made outreach suggestions. Save yourself a SEO and content person, and use sitefire to start marketing to agents.
Trufflow
The citation piece is really interesting. With the content creation piece, is this meant to serve as a "reviewer" that helps make recommendations on where to make improvements in order to get a higher chance of being cited by AI? Or is this something that writes content for me?
sitefire.ai
@lienchueh we do both.
You trigger a diagnosis for one of your topics
We check if the answers are generally driven by corporate sites (e.g. not just techradar being cited)
If yes, we check if you have content that is similar.
Based on that we either tell you to how to improve your content OR what to create.
Superchat
@jochenmadler @vincent_jeltsch1 congrats on the launch 🚀 curious - you are writing that you are helping with earned media, how specifically does you product help with that?
sitefire.ai
@jochenmadler @alexanderfarr Often times, when publishers like techradar publish a comparison article, you can get included as well by messaging the author. They want to regularly update their content anyway.
We research the author, propose a short strategy to approach them (how to make your case), and provide an email template to send. In the future, this will be more automated.
The idea that brands need to optimize content for AI agents instead of just human visitors feels like a big shift. I like that sitefire focuses on taking action, not just showing dashboards. How does sitefire determine which content actually increases the chances of being cited by AI systems?
sitefire.ai
@vik_sh we basically analyze what works for a specific topic already and compare that with what you have.
We look at questions like:
What type of content is cited? Editorial? User generated? Corporate and competitor blogs?
Is it a comparison, guide, or listicle?
What angle does it play? Authority? Price? Value?
Do you already have matching content on your site?
Based on that we tell you:
What content to add
What content to improve
How to reach out to publishers
Where to engage on social media (e.g. reddit)
..but only if it actually matters for your topics.
Congratulations on the launch! You still need to add WordPress ;)
By the way, how do you deal with Google’s dislike of AI-generated content? Do you humanize it?
sitefire.ai
@mykyta_semenov_ We will add more CMS integrations soon!
There is actually no general "dislike" of content just because it is AI-generated. But Google does dislike bad content. And AI-slop is bad content.
Our process involves:
looking at the content that Google already does favor (our agents run SERPs and analyze top-cited content)
research into the topic to find relevant data to cite
refinement steps that remove typical AI-slop patterns
In summary this leads to much better results than just telling ChatGPT to write a blog post on "best travel destinations 2026".
Vibe Camera
Cool product!
Would be interesting to have a success-based pricing option, where you only charge me for the actual increase in traffic to my sites, but I guess that's hard to track?
sitefire.ai
@fga we like that idea, but attribution in marketing is (still) an unsolved problem. You can track direct referrals from the web. But it is unreliable for mobile and desktop app users. And there are users who visit your page later, not directly from the answer.
But we do want to prove value. That's why we are adding integrations with GA4 and CDNs, those will give us bottom line numbers that can prove value.
Fastgen
Can you tell us more about the roadmap you're planning for the next few months?
sitefire.ai
@mikemahlkow Happy to share some more.
1. Bot & crawl analytics: We will soon have more ways to track how Agents access your website. That way, you know how often your content was actually cited in real conversations. How will this work? Just connect your Vercel, Cloudflare, or CloudFront and we'll include that data during content generation and in our dashboards.
2. Tracking leads: We'll allow you to connect Google Analytics soon, to also show how many leads you are winning.
3. More hands-off experience: enable customers to manage sitefire completely via Slack and MCP or CLI. We are currently figuring out what this will look like.
4. Improve actions: we are receiving a lot of feedback about the current actions every day. And we'll keep improving over time.
Many more ideas, but these are most concrete!
Conversa
Exactly what I was looking for, congrats on the launch @jochenmadler and @vincent_jeltsch1. How do I get more of our content into AI search?
sitefire.ai
@jochenmadler @ris We basically take a build (write), measure, learn approach.
You define the topics you care about, sitefire checks what content seems to drive the answers on those topics.
Then we can check:
Is it editorial content -> Don't create, build a relationship with those publishers. You can often reach out and if you make your case, they will include you in their comparison.
Is it user generated content (e.g. reddit) -> Then you should engage there instead!
Do you have similar content? -> Close the delta!
If you don't -> That's a list of topics to write about.
TLDR:
Pick your battles (know if creating content even makes sense)
Look at the content that already works! Note there is some nuance here though.