Not tomorrow, but more and more people are discovering products, comparing options, and making decisions through AI agents like ChatGPT, Perplexity, and OpenClaw. In this case, they never visit a homepage. They never see a landing page. They just get a recommendation from an AI, and either the brand is in that answer or it isn't. This changes everything about marketing. The question is no longer "how do I rank on Google" but "how do I get cited by an LLM?"
We've been working on this problem at sitefire for the past months, and here's what we've learned so far:
- The content that ranks well in traditional search is often NOT the content that gets cited by AI agents.
- AI models heavily favor third-party sources (press, Reddit, forums) over your own website.
Your SEO agency just spent 6 months building 200 backlinks. Sitefire looked at the ChatGPT fanout query data and said "cute, but ChatGPT uses Bing and none of those pages rank there." The era of vibes-based SEO is cooked. 🫡
Copus
The thesis that brands need to optimize for AI agents, not just humans, is really compelling. Most marketing tools are still stuck in the SEO-for-Google mindset while the landscape is shifting fast toward LLM-driven discovery. The fact that sitefire actually takes action (creating content, improving pages) instead of just showing dashboards is a big deal. Smart move going through YC with this timing.
sitefire.ai
@handuo thank you for those thoughts!
I totally agree that the shift is happening quite fast. We think that it will be even more than just discovery! Once agents make purchase decisions, marketing to agents will be even more important.
Would you let your agent buy something for you?
sitefire.ai
@handuo thanks. We try to avoid the SEO vs. GEO debate. It's still about ranking - but for queries that are driven by agents.
Yapify
@jochenmadler congrats on the launch!
sitefire.ai
@dan_meier1 thank you!
sitefire.ai
@jochenmadler @dan_meier1 Thank you Dan! When do you think people will start optimizing for visibility in voice models too?
Hablo.pro
This is awesome! I like not having to look at a dashboard and do the necessary changes myself when AI can do them for me :) Let's gooo
sitefire.ai
@manuel_cardenas1 How do you currently manage stuff like this? MCP in Claude? Slack? Would love to learn more there.
So cool! will be using this
sitefire.ai
@abhinavramesh Looking forward to hearing your thoughts. Let us know if we can support somehow!
WizFairy
That looks awesome. Congrats on the launch!
sitefire.ai
@marc_metz Thank you Marc! While you are here: which Agent can tell me the best fairy tale?
Killer product, even better team. Keep going guys!!