A lot of our enquiries used to come from Google, but more and more clients now ask ChatGPT things like "best event management company in Manchester for corporate events" before they even start searching. I had no idea whether we were being mentioned until we tried SKYA. Within 2 hours, I could see which event-related questions we appeared in, which ones we were missing from, and which competitors were being recommended in our place. That alone changed how we think about our website content. The citation tracking is really useful too, as it shows which sources AI is pulling from, so we know where it's worth getting featured. For a smaller business like ours, having all of this in one dashboard without needing a specialist is a big plus.