Search is the feature that changes the link-in-bio experience with Hopp by Wix, especially for accounts with lots of posts and destinations. Rather than forcing visitors to scan a long list of links, it helps them find the right item quickly, which is often more conversion-friendly than a passive “follow us” prompt.
For businesses already using Wix, Hopp also functions as a natural extension of existing workflows. It’s designed to feel like a lightweight microsite you can publish fast, without spinning up a full landing page or managing separate tooling.
Hopp is a strong alternative to Smiirl when growth depends on guiding people to the right content, product, or signup page on demand. The trade-off is that
template variety and certain UX details may feel less mature than more established link hubs, but the searchable approach can outweigh that for content-heavy brands.