TC writer, @JoshConstine, isn't a fan of replay (http://techcrunch.com/2013/12/20...):
"A big draw of Snapchat was that once someone had viewed your Snap, it only lived on in their imperfect memory. That made sending them carefree and lightweight ā something Iād without second guessing what could happen. That encouraged the silly and racy behavior Snapchat thrives on, and set it apart from other photo sharing services that create a permanent record you have to worry about."
Thing is, Snapchat isn't forcing this on anyone -- they're giving the users control of their experience and ephemerality less important than its core innovations: one-to-one-to-many and speed.
Related: http://ryanhoover.me/post/571642...
I wish you could reorder comments so @joshm appears on top. Snapchat is and always has been about word of mouth. This just extends that. If I get a snap with a new font or speed I will immediately ask "how did you do that" and let the education begin
@joshelman YUP!
At the risk of sounding like a vain, self-promotional machine, I recently wrote about word-of-mouth and tactics used by Square (h/t @JaredSF), Shazam, Clarity, and others to grow. http://ryanhoover.me/post/669655...
P.S. Comment upvoting and threading is coming!
I agree with @joshm's comments and also everyone confused about replay. I think snapchat has a love/hate relationship with their product's sacred cow (friends, then stories, now replay) and think that they are stuck in a weird world where their biggest strength could also be their strongest weakness.
Product Hunt
State of Product Analytics Report
Product Hunt
PlanetScale Boost
Why Are We Yelling?
Product Hunt