Great space. Twitter's tool is pretty terrible. I also can't believe how expensive conversions and the rest is (still) on Twitter.
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@rrhoover, we will join data more on a media spending perspective. As a tool we don't want to encourage marketers to push the same content across platforms. We believe that content should be tailored for the medium and / or decive it's presented on. That's why we analyze and advise specifically for the platform it's designed for.
GoChime really focusses on what's called 'custom / tailored audiences' which means: targeting based on e-mailaddresses. In our managed services we do this for Facebook and Twitter as well.
Hopefully that answers your question.
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Hi @dshan, thanks for the compliment!
We found Twitter to be really cost efficient. We think it's suitable for a lot of verticals. We do a lot of business for telco's and FMCG's. Have a look at this case study we did for Heinz: http://meetsoda.com/case-study/e...
Hope that answers your question. If anything, please let me know.
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