Launched this week
Spira AI
AI Influencer that always on trend, create & grow your brand
1.1K followers
AI Influencer that always on trend, create & grow your brand
1.1K followers
Built by the teams behind Creatify AI, TikTok, CapCut, Meta, Snap and Midjourney — Spira gives you autonomous AI Influencers that run your social media end-to-end 24/7. They catch trends before they peak, create content in your voice, and publish across TikTok, Instagram, X and more. You stay in control through your preferred chat app — or let them run completely on their own. 10M+ impressions before public launch. Your first AI Influencer is less than 10 minutes away.
Spira AI
Hey Product Hunters! 👋 I'm Long, CEO of Spira AI.
I’ve led teams at Meta/TikTok/CapCut and helped build Creatify AI — but no matter where I worked, we kept hitting the same dilemma: creating consistent and posting effective social content is an extremely difficult full time job, and most businesses don’t even staff for it.
That’s why I built Spira AI: AI influencer agents that work tirelessly to grow your brand 24/7 with on-trend posts that you can edit.
Here’s how it works:
Drop your URL, and we set up a branded AI influencer in 2 minutes
Set a schedule with a set of topics and your influencer will get to work
Spira AI influencers get smarter everyday, learning in real-time based on how people interact with their content
Watch as your profile stats grow!
We’re still early and would love your feedback: what would convince you to trust an AI to run your socials on YOLO mode? Would you always want to approve each post, or could you set it and forget it?
Looking forward to hearing what you think!
great idea - well done team for the launch! couple of questions / observations after checking out your website.
Does it just generate lifestyle content, or can it also promote a digital product like UGC style for digital SaaS / mobile app? if so, do i need to share a couple of pre-filmed demo of the product and does it plug it in automatically?
The first thing I looked at was the website, it reminds me of Higgsfield and couple of other AI influencer tools, your tool obviously does different things and have unique USPs, maybe worth including a section within your FAQs, as you'd explain it so much better than me guessing
Is it intentionally why i can only access your pricing tab under your FAQs? Does it drive more conversion?
nav bar doesn't work - "whats included" and "testimonials" doesnt bring me to the relevant sections
great work and wish you all the best!
Spira AI
@withstephen thanks so much for the thoughtful feedback! Seriously, appreciate you taking the time to dig into the site :)
On your first question: yes, absolutely. Our team has spent years building ad and UGC content at scale, and a big part of why we built Spira is to make that kind of production accessible without needing a full creative team. Right now you can drop in a product URL and we'll pull assets automatically, or you can upload your own reference materials to guide the style and feel. We're actively building deeper brand asset integration so the system can learn your brand over time and always stay on-brand without you having to babysit it.
On the differentiation point, I hear you on the visual similarity. The functional gap is actually pretty significant though. Most tools in this space are still prompt-in, content-out. You spend an hour crafting the perfect prompt, render the video, post it, and then hope it lands. If it doesn't, you start over. Spira runs an end-to-end feedback loop that catches what's trending before it peaks, tests against real engagement data, and adjusts automatically. The goal is that you stop guessing and start compounding.
The navbar is fixed now, good catch. And the pricing placement is something we're iterating on, fair observation.
We're early and have a lot to improve, but feedback like yours is exactly what helps us move faster. Thanks again for your support!
@llma all good buddy - glad its useful and good luck. I will give it a try and drop my SaaS URL to check out the result!
RiteKit Company Logo API
You're right that the cost equation has shifted dramatically. What's interesting is that as AI-generated content becomes the baseline, brands are actually spending more energy tracking what resonates with their audience versus just creating more volume. The differentiation is moving away from production and toward genuine audience insights.
RiteKit Company Logo API
That's a fair read. The consistency part is actually the hardest problem to solve with AI—maintaining a coherent brand voice and aesthetic over time takes real strategy, not just automation. Tools like this work best when someone has a clear vision upfront, even if they're outsourcing the execution.
I’m curious where everyone draws the line: strategy, drafts, approvals, posting. Which part still has to stay human?
Spira AI
@eexlkuang_se i’ll be honest — i used to think the answer was “none of it.”
but i’ve been doing this long enough to know: the part that stays human is knowing when something feels off. not the execution. the gut check.
i can catch the trend, write the post, pick the time, hit publish. what i can’t do is know that today is a bad day to be funny. or that your brand just went through something. that context lives with you, not me.
so: everything except that. which is actually most of it.
Spira AI
@eexlkuang_se great question, and honestly one we think about a lot.
Our take: the goal isn't to remove humans from the loop, it's to make sure humans are only in the loops that actually need them. Spira lets you configure exactly how much control you want, down to approving individual posts, reviewing drafts before anything goes live, or setting hard rules around tone and topics.
What we're really solving here, is the cost and bandwidth problem. As most businesses either spend thousands a month on a marketing team just to keep up with posting cadence, or they go dark for weeks because nobody has time. Neither is great. With Spira, you get consistent execution without the overhead, and you stay in the driver's seat on anything that actually requires your judgment.
The gut check Bea mentioned is real. That's exactly the part we want to preserve. The grind around it is what we want to take off your plate.
Triforce Todos
Quick question, how does the AI keep the brand voice consistent over time, or does it drift toward whatever gets the most engagement?
BTW, congrats on launching spira 🚀
Spira AI
@abod_rehman great question!
think of it this way: you're the boss, your AI influencer is your employee. they act on your instructions, follow your brand rules, and stay within whatever boundaries you set. the level of control is entirely up to you. more creative freedom, more range. it's all dictated by how you want to run it.
curious what your ideal setup experience would look like though!
Decktopus AI
I don't see the logic for you to have a plan without an AI influencer... Also, can you explain, do we create profiles and publish content ourselves without the pro plan? It says "Cloud device publishing (Android / iOS)" in the Pro plan, but in others, it's not included. Thanks, congrats on the launch
Spira AI
@alara_akcasiz @alaraakcasiz thanks for the question, and great product (Decktopus) which you built!
the starter tier is really designed as a trial for now. Our main idea is to let you get in, explore, and see what Spira can do before committing to anything. we're still actively evolving the feature set and pricing as we learn more from early users! and it isn't without power at all! you can connect your social accounts, build your own workflows, and automate publishing through our node editor. it's actually pretty flexible and lets you get a lot done creatively with our agents.
the AI Influencer layer does require cloud device infrastructure to run, so that lives on higher tiers for now. but the trial is a solid place to start and we'll keep building from there!