@bryankchang - I'd love to know more about their operations as well. They haven't garnered much press so not a lot of public knowledge on them. I mentioned to a reporter to cover their SF launch and hopefully garner more details.
We have lots of internal discussions about the viability of these companies in our office. I know a few that have failed. It's really hard to make a margin on quality ingredients + on-demand + delivery + insanely low cost + not bulk.
Some of the logistics will be better over time, as real-time delivery systems for other types of products get established, but food is its own beast.
Looking forward to trying this out. Lunch just cost $23 and took approx 1hr (crispy Salmon at a Thai place) :-/
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cool; I didn't know that they'd launched in SOMA. I hate it when companies get you to sign up to their pre-launch notification list and then actually you're the last to find out when they launch in your area. It seems slightly weird that they're launching just for lunch initially in SOMA, but I'm definitely looking forward to trying them out for dinner etc.
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