Product Marketing Alliance

Product Marketing Alliance

Insights from 90,000 product marketing leaders

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The State of Product Marketing report 2023 contains the most important survey and interview insights we discovered from talking directly to hundreds of product marketers.

Product Marketing Alliance launches

Launch date
Exec+ membership
Exec+ membershipThe ultimate growth platform for product marketing leaders

Launched on February 16th, 2024

Product Marketing Certified: B2C Core
Product Marketing Certified: B2C CoreThe only certification dedicated to B2C Product Marketing.

Launched on November 1st, 2023

Product marketing pro+ membership
Product marketing pro+ membershipAccelerate your product marketing career

Launched on March 29th, 2023

Product Marketing MisUnderstood
Product Marketing MisUnderstoodHow to establish your role, authority, and strategic value

Launched on April 20th, 2022

Product marketing among the C-suite
Product marketing among the C-suite📢 C-suite put product marketer level of influence at 7.6/10

Launched on October 21st, 2020

An intro to product marketing metrics
An intro to product marketing metricsA 24-page publication addressing key questions about OKRs

Launched on October 1st, 2020

An intro to personas!
An intro to personas!We’ve put together a stellar intro to all things personas!

Launched on September 30th, 2020

State of Product Marketing report 2020
State of Product Marketing report 2020A meticulous insight of the views of 2000+ product marketers

Launched on June 25th, 2020

Product Marketing Certified: Core
Product Marketing Certified: CorePropel your product - and career - to the next level.

Launched on April 29th, 2020

Product Marketing Tech Stack
Product Marketing Tech StackProduct Marketing Tools of Choice report

Launched on November 21st, 2019