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Earlier this summer, my friend Christina Harbridge, CEO of Allegory Inc. finally put one of her behavior change models — the Context Model — into a book called 'Swayed: The Power of Context to Increase Influence'. Allegory believes that how you do anything is how you do everything.
More about the book: "In order to change a mind, sell a product or save the world, we must first be heard. Based on decades of research, Swayed provides a framework and deliberate practices to improve the key elements of influence: communicating to be heard and remembered."
For the next three days, ‘Swayed’ is on sale for only $1.99 — the list price is $4.99, so you’re saving $3.00 (60%).
