The 2020 Thought Leadership Playbook: A guide to build thought leadership in 2020 and beyond

Thanks for hunting this, @neerajt4 🤗 Hey everyone ✌🏼 Excited to launch my first ever ebook! There's a lot of talk about what thought leadership is. Individuals and businesses strive to build it and enjoy the rewards. But like "content marketing" and "workplace culture", it has turned into a vague and fuzzy jargon. Some think it's about chest-thumping, others think it means to sell your soul for visibility. But thought leadership is about doing things that add value, the rewards of which are a strong reputation, the right relationships, and long-term revenue. This ebook attempts to explain: 1. What the term means in simple and unambiguous terms. 2. How individuals and businesses can build it and enjoy positive business returns (with research and insights from entities that approached thought leadership the right way). 3. Case studies of how some brilliant minds went about building thought leadership without trying to pursue it. 4. Mistakes you should avoid on this journey. I focused on the aspects mentioned in the ebook to generate over 5 million views for my work, get published on various popular platforms, and build a network with industry experts, VCs, and others. It's also my first attempt at an ebook. So all feedback is welcome. Have a lovely day!