The Boron Letters

Advice from one of the greatest direct response copywriters

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Advice from one of the greatest direct response copywriters

1 follower

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DaphnaBI

Hunter

This is a classic book covering marketing, persuasion, and copywriting. It is actually a collection of articles that Gary Halbert wrote to his son while in prison but there are quite the lessons to be learned. I have heard many people recommend that to learn copywriting you should print and copy by hand these letters. They are available on his website but more organized and easier to access in book form.

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11yr ago

Love Gary Halbert articles a lot! Good app

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7yr ago

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