Quite simply, the book’s 130+ insights help you do 3 things: (1) ENDURE the human-tendency-defying woes of the middle (your war with self-doubt, the roller coaster…(2) OPTIMIZE the hell out of everything that works (constantly improving product, team…, (3) NOT SCREW UP THE FINAL MILE of a successful project (game changes when finish line in sight…)
From @scottbelsky's blog post: "I’m excited and super-f’n-anxious to share a 5+ year obsession/project nearing the finish line"
It's never been easier to start building a product and arguably harder to persevere and "finish" as everyone's thirsting for attention and distribution.
I'm curious why you chose to publish this as a book vs. a series of blogs or another medium, @scottbelsky.
@rrhoover thanks Ryan. I went with the book route because it's a collection of insights that I think people will want handy - a valuable reference to flip through during various parts of the messy middle of projects. In addition, the publishing process is a forcing function for better content... ;-)
The time vs joy graph is actually somewhat motivating in and of itself. It gives me the motivation to start a venture I'd been holding off on for some time now.
Thanks @scottbelsky for pulling all of these valuable insights out of your head and putting them on paper!
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This book is beyond anything out there. Too many entrepreneur gurus talk a big game and are on ego overload. Let’s get real about start-ups and business in general. To be honest it was refreshing to read the Messy Middle and I hope you write more. We need more down to earth business authors with real education and experience to communicate and bring forth knowledge. Thank you Scott!! Your a rockstar!!
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