The P9 Guide to Cohort Analysis in SaaS

Everything you wanted to know about cohort analysis

77 followers

Everything you wanted to know about cohort analysis

77 followers

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Cohort analyses have become an essential part of most SaaS companies’ toolkits. The purpose of this guide is to equip you with everything you need to begin your journey with cohort analyses.

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Over the course of the last 10+ years, I wrote various blog posts and published several templates about cohort analyses and related topics. With this guide I've tried to put everything you need to know about cohort analyses into one handy guide. Given the scope of the topic I'm sure I've missed some aspects. Let me know in the comments and I'll try to include them in the next version!

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3yr ago

ChartMogul

Absolutely the best guide to cohort analysis written to date, every SaaS professional should read this!

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3yr ago

Business Valuation for Shopify Apps

I’m a big fan of your approach to cohort analysis, Christoph. Big kudos for all the useful resources you’ve shared so far. I started using cohort analysis in a completely different sphere working on securitisation/structured finance solutions back in the day but totally found it applicable and hugely helpful in dissecting SaaS companies performance. What still surprises me is the fact that cohort analysis remains a fairly underrated tool. The education piece is clearly important and this toolkit here is another great step towards making this method more widely accepted and understood. I’ll have a proper look through the materials and will let you know if there’s anything for me to add/comment or question!

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3yr ago