The thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
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Hunter
I've read this book through at least four times. It's part brain science, a study in psychology and a lesson in empathy. Anyone interested in self improvement or organizational change should definitely read it.
@brittjmartin we would LOVE to get charles on for an AMA. reaching out now :)
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This is a great companion book for Hooked by Nir Eyal. One takes the angle of personal and organization improvement, the other takes the angle of product design. Together they form a relatively complete picture of the nature of habit, and its use as a tool in a variety of domains.
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This book is amazing. Cue, routine, reward - similar to Nir Eyal's hooked model (T.A.R.I) and BJ Fogg's B=MAT. All really solid theories. If you're interested in habit change and creation check out the app i'm building based on the leading theories behind behavior change 😄 https://www.mywayy.co/
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