The SEO MBA Course on Executive Presence

A 5 week course to teach business skills to SEOs

1 follower

A 5 week course to teach business skills to SEOs

1 follower

The SEO MBA course on executive presence is a 5-week online course designed to teach SEO professionals how to be more effective at senior levels of business.

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Launch tags:Marketing•SEO

Launch Team

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Maker

Hey Product Hunt! 🚀 The biggest challenge for SEO professionals today is not knowing *what* to do, but knowing *how to get it done*. I've been working in SEO for over 15 years - at agencies, in-house and now as an independent consultant. What I've seen is that there's a real skills gap in the industry - plenty of SEOs are technically competent, but they lack the ability to communicate clearly and effectively at the executive layer. I've spent the last 7 years working directly with executive teams at both startups and large companies and I've seen first hand how hard it is to find people who can both be technically competent and also able to sell in their ideas across the company. That's why I've made the SEO MBA. It's a free newsletter: https://seomba.substack.com/ that I started earlier this year and now an online course. The course won't teach you anything about how to do technical SEO or keyword research - instead it focuses on how to position SEO as strategically important and sell it into the company you're working with, whether you're working in-house or agency side. I'll be here all day answering questions! 👋 Thanks, Tom

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5yr ago

@tomcritchlow Finally joined the newsletter. And all the very best for course. 🔥

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5yr ago

Antimatter Studios

@tomcritchlow super interesting and looks great. out of curiosity did you consider doing this as a cohort-based course?

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5yr ago

Finder

Maker

@atulghorpade Thanks Atul!

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5yr ago

Finder

Maker

@libovness Thanks Jonathan! I considered launching a cohort based course - and there's certainly a lot of buzz around them right now [1]. When I spoke with some people I respect they told me I'd definitely make more revenue with a CBC... Some of them can get crazy expensive too, write of passage is $4,000 - $7,000! [2] But - you have to commit to this huge promotion cycle to build up these cohorts and running them is a ton of work that requires hiring assistant teachers etc. Thiago has 5 people hired to help run his course! [3] So I backed away from the cohort based model and decided to build a hybrid instead - it's a self paced course with weekly emails to create some structure, and at the Pro tier or Exec tier there's weekly office hours to make sure we still have live interaction, discussion, meeting peers etc. Maybe I'll revisit the decision later but this felt like a better founder/market fit for now! [1]: https://twitter.com/wes_kao/stat... [2]: https://writeofpassage.school/ [3]: https://twitter.com/wes_kao/stat...

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5yr ago

Submarine.me

@tomcritchlow congrats on the launch! I know how hard you worked in this!

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5yr ago

This looks awesome @tomcritchlow This is one of things that really matters for a career, but is rarely talked about or taught. Any plans for a kind of alumni or community aspect for people who take the course?

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5yr ago

Finder

Maker

@brian_dell The weekly office hours create a kind of informal community and there's some community interaction in the comments on Podia (the platform I'm hosting the course on) but.... I think this is a key thing I'll look into developing. People are already asking for it but I've got to figure out how to do it the right way - I know how much work it can be to maintain and manage a good community...

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5yr ago

Strikingly

This class looks great. I wish I worked in SEO so I could benefit from taking it. Curious how SEO specific this content is or if it could be broadly help people get buy in for their ideas, especially technical ones.

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5yr ago

Finder

Maker

@eawharton Thanks Eddie! The (not so secret) secret is that the course is actually very broadly useful. I think the course outline is useful for all kinds of roles, but the examples used are all SEO + content specific. So I think if you were generous and had *some* understanding of SEO you might get value from the course even working in another industry. You're not the first person to ask for this too! I might work on a more broadly targeted course in the future.....

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5yr ago

Had the privilege of being a part of the beta version of the course. This is a course every senior SEO executive should take. I used to lead SEO initiatives at a B2B Fintech company. While we were able to grow the SQL contribution of organic search by over 50% in a year, having access to this course could have saved me months in execution i.e. we would have progressed further.

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5yr ago

Kwerks! 💡

Hope this helps new marketers out there! All the best! @tomcritchlow

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5yr ago

Finder

Maker

@vijay_raghav325 Thanks!

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5yr ago

All the best, Tom. ✌

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5yr ago

Finder

Maker

@atulghorpade thanks! ✌

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5yr ago

@tomcritchlow Welcome.

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5yr ago

tl;dr Marketing

Congrats on the launch @tomcritchlow 🚀

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5yr ago

Finder

Maker

@saijogeorge Thanks Saijo!

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5yr ago

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