The Beta is really solid. I like that I'm not just getting a bunch of noise about where my company is being shown on search, but I'm actually being told what to do about it. The site gives a great breakdown of what the difference is between GEO Readiness and AI visibility and it tells me step by step what fixes I have to make both to my website and to other properties like LinkedIn, social posts, etc. to create a consistent brand picture that AIs will use to recognize my company, figure out what we do exactly, and recommend us to our potential customers. It's not the cheapest product on the market but it's got a lot more bells and whistles than the budget products and I've already seen my score on the platform go up by 12 points following the directions it gives. And it's not just a random number - my Analytics are finally showing AI search traffic landing on my site - so the important part (my bottom line) is working.