Site is nicely done. This is an interesting statement - "Toro helps app developers get more out of their data." -- considering that the homepage makes a point of telling me how I don't need a developer :)
Also, as a customer I am DYING to see what this e-mail with insights looks like? Why isn't that your main image? It certain seems like you have pieces of your product shown but its all noise too me. I think your presentation is nice but way too complicated. Your value prop is "Fresh Insights Delivered Daily" -- but what I see is that you send me a bunch of graphs. That's not an insight. Point-being : Most analytics customers have seen charts of stuff until their eyes bleed. Not too mention, any chart that isn't MY chart : might as well be a graph of every Star Trek character who has died.
You have the benefit of a easy to understand unique selling proposition and I think you are deluding it with graphs, three sets of feature shots, feature icons and a big grid of other people's logos before I even see your product shots. Don't make me scroll, bro.
Cheers :)
@shawnborsky as always, great feedback, Shawn. Lol at "don't make me scroll, bro." On a relate note, (Seinfeld voice) what's the deal with scrolljacking lately?
@rrhoover Scrolling is easier to get people to do then clicking stuff. People want to shove a bunch of other stuff into the interaction. Like a clown car of triggers , animations and interaction behaviors.
We've been using Toro for a good while at Betable as a beta partner, and this guys are AWESOME.
The emails are super interesting and basically tell you everything you need to know in the morning.
Beautifully executed product.
Pipe Cube
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