Launching today
Tulu
Autonomous marketing operations & analytics for SMBs
62 followers
Autonomous marketing operations & analytics for SMBs
62 followers
Say ta-ta to manual work, and get the right answers without messing with UTMs, spreadsheets or...anything else. See where marketing spend produces revenue, and get alerts straight to WhatsApp when something actually needs your attention. Integrate offline spend, share views to align the entire team, and finally stop guessing with your budget. Get to the insights that matter, so you can decide exactly where to put your next euro.
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Launch Team / Built With
Framer AI AgentsDesign and publish professional sites with AI
Promoted
Hi Product Hunt! Adrian here, co-founder and CEO of @Tulu.
This one goes out to all the founders, CEOs, marketing, and RevOps leaders out there whose revenue lives in HubSpot.
We know firsthand the sheer exhaustion, dread, and rage you feel when you stare at spreadsheets or useless dashboards for day, and still can’t answer the single most fundamental question:
"Which marketing dollars actually produced that closed-won deal?"
You guys burn endless hours babysitting broken UTM tracking links, duct-taping Looker Studio connectors, and playing defense with whichever fancy data aggregation or semi-manual BI tool you use.
Meanwhile, CEOs and CFOs sit in executive reviews waiting for numbers nobody can verify.
Nobody needs that headache. So we killed it.
Hallelujah.
But we didn’t build Tulu to give you another passive dashboard that demands a full-time babysitter. We made marketing operations & analytics 100% autonomous.
How autonomous? You never go hunting for insights. The data finds you.
Takes 20 minutes or less to set up, then runs completely on autopilot.
Legacy tools wait for you to log in, build queries, and pray you spot an anomaly. Tulu flips that on its head.
The second a metric shifts, CAC spikes, or a campaign demands attention, Tulu proactively pings you, and you can ask it questions in the chat to get instant answers on the spot.
Whether you’re an early-stage startup or a scaling SMB/agency managing multi-channel spend across teams, Tulu works right out of the box so you can stop guessing and start scaling.
We're offering 14 days free to take it for a spin, no credit card required, no strings attached.
@justlewitt, @dahvid_nessaiver, and I are hanging out in the comments all day.
Roasts, questions, feature requests - Bring it on!
@knolladrian Fancy meeting you here 😉
Hey, congrats on the launch @knolladrian 🎉 Looks like exactly what we would need in my corp, but for all data lol.
I was wondering how much data a company would need in hubspot in order to profit from Tulu? As a small business founder, is it already delivering meaningful insights, or is it rather targeted to bigger businesses?
@hannes_krengel1Appreciate the support! Tulu is actually built from the ground up for SMBs. You don’t need massive data volume to get value; you just need to want to stop guessing. When you are small, budgets are tight, and you can't afford to be wrong about what's working. Tulu fixes the data foundation immediately so you can trust your signals, double down on the campaigns that actually drive revenue, and scale with confidence.
@knolladrian @hannes_krengel1 we actually use Tulu ourselves, to track our own marketing performance. And we intend to keep using it all the way up to and through when we exit at a billion dollar valuation 😂
I think everyone here can adhere to loving the idea of less manual work, and more productivity.
Do you integrate with Make or Zapier?
@ross_jenkins CTO here - exactly the question we asked!
Our goal is to eventually replace the need for them altogether, aside from what we already do. I'm actually working on that right now on my other screen, as I write this comment.
What use cases would you want Tulu to be able to handle? I'm building it right now, so see this as your opportunity to directly request a feature 😂
@knolladrian @justlewitt Does Tulu also help identify The customer journey across multiple touch points ?
@dipanshu_kushwaha5, that's a great question.
Multi-touch attribution is a trap for SMBs right now. As a European company, privacy is our baseline, so we know the reality: thanks to GDPR and CCPA, tracking a full journey requires cookies and cross-device IDs. With opt-in rates plummeting, the data you get is so fragmented that it just paints a twisted, unreliable picture.
That said, we know a single click rarely closes a deal. That’s why we built our "Impact" feature to move from flawed attribution to actual contribution. Instead of chasing broken cookie trails, Tulu plots all your marketing activities, digital and offline, over time to measure their true influence on client acquisition and revenue.
Does that answer your question?
“But can’t I just use any LLM???” I hear you cry.
Liav here, co-founder/CXO, to answer your burning questions.
The answer is: Yes. You can rely on whatever LLM you already use, just handing it your data as-is.
And you can build your house on quicksand, or smother your steak in ketchup, or start your next relationship with lies. No one’s gonna stop you. But the data that an LLM actually needs in order for its answers to be worth more than the tokens it took to read your screenshot of an Excel file or connect the GA4 MCP…?
It’s not there. So Tulu fixes that, too.
Here’s a few other things that make Tulu stand out
Brands spend thousands on maintenance for marketing analytics platforms… We built Tulu so that there’s no ongoing maintenance (none. At all). It’s like one of those spritzy air-freshener things they have on the walls in hotel lobbies. You connect once, and it does the rest
Instead of drowning you in numbers with yet another broken dashboard, Tulu proactively monitors your analytics and offers insights in real-time, in WhatsApp, with alerts when things really get hairy (so they don’t get any hairier)
Got offline spend? No sweat. Tulu integrates it right into the same big picture as everything else
SaaS pricing is always complicated and vague (“TALK TO OUR SALES TEAM” hahahaha no thank you), so we decided to not do that. Every plan has every feature. And there’s no seat limit.
Let me know if you’ve got any questions, and thanks for giving Tulu a try :)
@justlewitt you should link to our pricing page here. I think it's important that people read about our pricing philosophy, and it's one of your best-written 'articles' :)
@knolladrian Our thoughts on pricing 👀 https://www.onetulu.com/blog/thoughts-on-pricing
@justlewitt Can Tulu send alerts When marketing metrics suddenly drop?
@shivam_kushwaha16 Yep :) We're continually releasing more alert features, for overspend, sudden campaign death, and more. No more worrying if someone accidentally added an extra 0 to the budget 😬
@shivam_kushwaha16 @justlewitt and soon, we'll send alerts when we have more alerts! 😂
congrats @knolladrian and team!
I started my career in online marketing over 25 years ago and yes, I always wanted something like @Tulu - so thanks for finally building it! Happy to be a part of this journey with you!
@nico appreciate your support and shoutout :)
We're lucky to have you on board for this journey...
@knolladrian thankies!