UIE Brain Sparks - Richard Banfield - Your Product Idea is Great, But Who Cares?: Get product design insights from biology in this live talk.

From the show notes: "Product and service designers deal with complex design problems in equally complex markets. It’s hard to know which solutions are winners and which ones will fail. Fortunately, you can use simple design insights from biology to eliminate doubt and risk, and prepare you for whatever comes your way." "Richard will show you how to stop making assumptions about your users, and figure out what they really want and need. He’ll demonstrate the value in doing fewer things better, and using features to give your users superpowers. You’ll leave his talk dying to put your new knowledge of biological design principles to work." This is a recording of a live talk from the UX Immersion: Interactions 2016 conference.