Website says the following:
1. POUR
All wine contains sulfites, which are artificial preservatives added during production. They are no longer needed once the bottle is opened.
2. PURIFY
Proprietary polymer technology filters away free sulfites and their bitter taste, while allowing other compounds in wine to flow through unaffected.
3. PURE WINE
Through Selective Sulfite Capture™, free sulfites are reduced to a more naturally occurring level for most wines.
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@kristofertm so it filters out sulfates...ok, why the 3-step pitch?
CollageMo
