NIID team made the UNO original and had a big success in China market. Now they launched the UNO second generation to Kickstarter. Quote from Founder, Jason Li, "We were tired of choosing between stylish backpacks and practical backpacks as our daily needs changed. We knew what we wanted and we knew we could improve on what choices were out there. We put our designers to work then rigorously tested the results. When we hit upon the UNO II design, we knew we had achieved what we wanted, a functional and essential day-pack for everyone."
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