We recently started working with PRX and so far it's been an awesome experience, super thorough yet efficient, and clearly a skilled team. They have a great way of working through strategy, organizing content for pitch, and coming up with a desired media list.
I'll update after we launch our first campaign with results.
@jordanhosmer Thanks so much Jordan. Hopefully it was a good, streamlined experience that gives you and your team the leverage you need. Definitely a lot to work on. Would love to sync up soon.
We had a solid experience working with PRX - lots of great connections and several good articles. I'd recommend it to any team who has a product ready for evaluation but lacks the means and time to follow up with press themselves.
This looks super cool. I wish we had this last year when we launched a Kickstarter without any PR. Spending $500 on PRX could have pushed us over $500k on the campaign. Congrats @rickyyean and @dtran320!
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The thing I'm most impressed with is the price. For a small business this is great value for money. Even if you only get one organic post. I'd be interested to know how sustainable this is over time.
We were an early customer and are big fans. PRX enables us to find local influencers to help spread the word about Kitchit. Ricky and his team are amazing to work with and very candid about what to expect (vs promising the moon).
We really like the targeting they provide. We told them about our customers and why they loved Kitchit and they were able to drill down to hyper-local influencers that were a perfect match.
Getting a list of names is a plus but the biggest value add was in negotiating social and blog exposure on our behalf. This speaks to the relationships that PRX has built with the PR and influencer community, which is paramount to making all of this work.
Lastly, all posts were delivered on time and helped tell our story in an authentic way. We saw the results firsthand but Ricky and his team also followed up with analytics to give us deeper insights into what worked and why.
PR is an interesting channel that Kitchit has a lot of experience with. PRX solves the noise problem by empowering companies to find the right people, manage the pitch logistics and quantify the results. The ability to invest in a particular campaign vs. deal with a monthly retainer creates a much higher ROI and a lot more predictability in outcomes. @rickyyean and @dtran320 have been very thoughtful in building this product and the current pricing is a steal that everyone should take advantage of. Glad this was hunted and hope the background is useful. Keep up the great work guys!
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This is a really good idea. It's difficult for a lot of startups to figure out how to get the wheels of PR in motion early on. I could see this definitely being used a lot moving forward. My only concern would revolve around scalability, more specifically being able to keep up with high-demand without forming a long waiting list or competiting interests.
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I love this...chatted with a rep via your on-site chat (sounds like y'all are swamped with interest due to PH). I would gladly pay 2-3x the asking price right now to have you interview me to help me answer the application questions to get me accepted into the program 😉
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