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I liked the step by step process., a newbie can be more benefited by it. Overall this is super cool tool to build utm tags.,
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I'm actually working on a SaaS product that incorporates this same concept as well as the ability to store links historically. If you're interested in that, you can join the beta list here -- http://goo.gl/17XjeZ
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There is such a need for this product in the sales and marketing operations since so many of us are nit technical and we struggle for resources to do what we need development wise let alone have any QA functions to ensure quality implementations.
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