Vinovest allows you to diversify your investment portfolio with access to fine wine. This asset class has traditionally yielded double digit annualized returns with low correlation to equities.
I am Anthony, cofounder and CEO of Vinovest.
Vinovest democratizes access to investing in the fine wine industry, which has been growing at around 10% a year for the past two decades.
Despite its attractive returns and low correlation to equities in crypto, this asset class has traditionally only been available to the ultra wealthy.
We are here to change that.
No need to be a wine expert. Our platform and ML algorithm helps you build up your wine portfolio, track price movements, and give you recommendations on when to sell.
We also handle all the logistics like storage and insurance.
Investing in wine is now a simple and accessible experience for anybody in the world.
Exactly how it should be.
What differentiates you from traditional, well-established offerings like BBR?
When you talk about 'democratising access to this asset class', how? Are you tokenising wine so you can offer fractional owenership of the super-expensive first-growths etc?
@dan_e_gray Great question.
1. Lower minimums. BBR and other incumbents usually have a £10,000 minimum and charge 5 to 10% for each marketplace transaction.
Our is $1000, and 2.5% for each marketplace.
2. Technology. Most other platforms are quite subjective when they give you recommendations, and are often incentivized to sell what they already have in stock. We don’t operate that way as we have a ML powered algorithm to help with wine recommendations and portfolio construction to identify the best selections based on your preferences.
To clarify these are not tokenized wines or fractions of wines, each client gets to own their own bottles and cases.. This also means that you can one day drink them!
@anthonyjz17 There's no minimum for BBR. You can start building a cellar of wine with them with pretty much whatever you want. They do charge a 10% comission on successful sales, but that's where they leverage the scale of their marketplace - so that you can actually be fairly sure to get bids on your wine.
If you can charge a 2.5% comission and successfully scale your marketplace to a level which competes with that, then more power to you - that would be great for the market. Also curious how you compare with storage fees?
Using technology to inform buying decisions is definitely interesting, and I see how that could be done - looking at historical performance, ratings across whole regions by vintage, perhaps even climate data if you want to go the extra step (and I believe that will have an increasing influence on prices).
I suspect a lot of people who get into wine investing do it out of passion (i.e. a genuine curiosity and interest in wine, wine production, etc) - but I guess it can't hurt to offer advice on top of that. It might be interesting, just as a thought (and a comparison to some pension products) if you let investors enter a window for the investment period, with a potential exit date, so the algirithm could suggest wines that would be hitting their peak sale price around that time.
The tokenisation question is interesting if you treat wine purely as an asset. e.g. it might be very appealing to pick up a fraction of a case of Pétrus to balance a portfolio of less ceredentialed wines. That said, I think that diverges from the point which is most people who invest in wine do enjoy the thought that they may just be able to drink them one day.
@dan_e_gray you are exactly right. We also do work with some third-party satellite data companies to be able to get climate data as well. Especially with how volatile the growing season has been in key regions over the past few years, this is going to be a bigger factor that impacts supply and quality in the coming years
@anthonyjz17 That's a huge feature. I'd definitely make sure you're pretty vocal about that, as you develop.
Appreciate all the responses Anthony, good luck!
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Love the idea and I really like the fact that you will ship it if you want to drink it.
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