Wealth Ideas Agency: Results-Driven Marketing Agency

Hi, Chris Anthony here, am the Founder of Wealth Ideas Agency, a digital marketing agency specializing in helping business owners accelerate growth and scale online fast through a combination of effective digital marketing strategies. Our success comes from following scientifically tested and proven systems and strategies for continuously scaling digital marketing campaigns, optimized to reduce customer acquisition costs and significantly increase ROI. Wealth Ideas Agency initially took its roots in the digital marketing space as a Facebook advertising agency working with eCommerce & corporate brands such as Coca-Cola, Jumia, Vodafone, and Honda. Struggling to maintain stable revenues and generate enough leads through traditional means of prospecting (cold calling, networking, etc), we set about automating the agency’s lead generation to build more consistency across the agency. Within a year Wealth Ideas Agency went from a one-man band to a team of ten. What's your backstory and how did you come up with the idea? I first started as a freelancer offering digital marketing and web design services back in 2012, there was virtually nothing online about the topic. I did what most freelancers do back then, go online and plaster their services on one or more of the big freelance sites with a professional bio and a snazzy profile, thinking it's only a matter of time before the offers start rolling in and that barely worked for me. It hit me when I learned that many of the freelancers bid at the bottom dollar for projects, just so that they can be seen and considered. Even if they do manage to win the bidding war and get selected for a project, the site often requires outrageous service fees, demanding as much as 20% from projects! And I thought to myself there has to be a better way, not until 2015 that I discovered the agency model, and 1 month later I launched my digital marketing agency. After launching my agency in 2015 I had to figure everything out on my own and this meant I made some pretty epic and expensive blunders along the way. Was I meant to hire before cash flow could sustain it or wait till I had enough clients and then hire quickly? How did the big boys land the million-dollar contracts and what sort of margins should I be working towards? I didn't know any of these things back then and I was just winging it. With the boom of the internet and pure online markets, it’s been a gold rush for agencies and now the opposite can be said – there is almost too much information online about how to grow this type of business that it can be overwhelming. Not surprisingly, most of this information comes from “gurus” who have never actually built or managed agencies themselves – leading many down a costly road of misguided advice.