@smalter great question, Walter. We view surveys as a unique piece of content - and not just the question, the results too. For every question we create an image of the results and you can use that image to create follow up content to your original question.
You can see how Pantene used the results of a poll as a piece of realtime marketing content during the Oscars here: http://blog.wedgies.com/post/787...
For your company, asking a question and then following up with your audience with the results of a poll is a great way to start leveraging survey as content.
Keysheet
Wedgies