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I'm a bit confused - I was playing with a hip hop discovery app called "white label" months ago - same name obviously, but were you aware of them before choosing this name?
@passingnotes We were aware and actually had a chat with them about it. There's MANY brands that white label their products and didn't feel like this was going to inhibit the growth or add confusion to a hip hop app. Big fans of that app though.
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Hey Clark, just wanted to say Noon Pacific is DOPE and you have astounding taste in tunes. Excited for you!
Very cool. It would be fun to have my own personal music app and I can see this being useful for music influencers/artists. Apparently Color Myx is built with this.
@rrhoover Definitely — let's get you an app! I'm excited for the day an artist drops their album on their own app then keeps all the fans engaged throughout the year with recurring mixtapes...
Thanks for checking it out!
Thanks for the post @tdavidson!
Some background on why we built this:
We built White Label after seeing brands/festivals needing a new way of reaching/retaining fans. None of the current methods (email/social media) provide much value to the customer, whereas a curated music app that releases recurring mixtapes helps build brand loyalty and offers a new way to engage your customers.
We have been able to consistently build a fanbase for 3 years with Noon Pacific using this method, so we want to provide that platform and best practices to other brands/curators.
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This is going to totally change how artists like @skyestrickler releases new albums and engages in a whole new level!!! Can't wait!!!
@ryantomorrow You'd be surprised at what point brands want to start sponsoring mixtapes, as long as the curation is aligned with what they're trying to do. There's an ecommerce component built into White Label that allows you to pair a product with any mixtape or you could make affiliate money from ticket sales on each track...
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