Your Number's Up!: Increase Ecommerce Sales with better data and measurement

This new book is aimed at those who work in direct to consumer (DTC) digital marketing and ecommerce, who are involved or have responsibility for an ecommerce website. It's been compiled by 3 people who've worked in digital and offline for 20+ years and across start-up, scale-up and blue chip businesses. We have created a number of tools in Your Number’s Up! to help you understand, measure and grow your ecommerce business. These include: * Defining your digital measurement maturity * 4 x Cheat sheets for improving your ecommerce measurement * A full glossary of over 60 metrics, understand what they mean and why they are important * Practical scenarios for diagnosing your ecommerce website * Common campaign measurement mistakes and challenges and how to overcome them The book's Foreword is written by Avinash Kaushik @avinash We wanted to make a list of every metric we'd used, so people have a reference to understand what the metric and the acronym mean without being embarrassed to ask in a meeting. Given measurement is the one area which gives you a competitive advantage and insight into how your competitors are performing we thought it was about time we lift the lid on all the information available in ecommerce, to help you measure your business. The book is ion two parts; PART 1 Is the theory around measurement in ecommerce. We start with helping you understand you measurement maturity. We then move onto defining the metrics you should be monitoring at your level of maturity aligned to outcome. We finish part 1 with a guide to organising your team to be more action rather than report orientated, so your analysis isn’t stuck on someone’s inbox but is actioned and changing behaviour on your ecommerce site. PART 2 Is the practice bringing to life real world examples and the key elements you need to ensure measurement is a key function in your business. Here we explore benchmarking to help you understand how your performance is changing over time and how this compares to your competition. We then explore some real world examples and how you can identify a solution by looking at metrics. We finish with the cornerstone of any campaign the often overlooked UTM code, how this should be used to ensure your traffic is in the correctly classified. You can download a Sample Chapter here: https://l.wearecrank.com/your-nu... The book is available in print in the UK and as an epub everywhere else. It's full colour throughout, easy to read and you can jump in at any section. Any questions please ask.