To be honest, like many other buyers, I’m tired of searching for products on Google, AI platforms and across hundreds of software listing websites. Most of these platforms aren’t reliable - they rely on pay-to-rank models and surface generic lists, which only lengthen the buying cycle. Zedek addresses this, at least in part, by recommending tools based on your tech stack, use case, and firmographic and technographic data. Top listing on Google or AI platforms just tell you that those brands have a good SEO team and it doesn't give you the right product.