Every two weeks I pick a website and write a short case study explaining exactly how I’d grow it
Zero to MarketingMaker
Hey,
I’m really excited to finally launch Zero to Marketing on Product Hunt.
Building is becoming easier but marketing is becoming harder.
In the last few years, the barriers to entry have become so low that even non-technical people can launch amazing products in almost no time.
This is definitely a positive thing.
But the flipside is that markets have gotten crowded and standing out is way more difficult than it used to be.
It’s not enough to just have a great product.
Most of the time, the difference between success and failure is distribution.
As a marketing consultant, I’ve seen first hand how people that aren’t good at promoting their work have a much lower chance of success.
Unfortunately, the majority of founders I speak with tell me they don’t consider themselves good at marketing.
So I thought that maybe using my 10+ years experience on the field I could do something to help them improve.
Here’s the idea: twice a month, I choose a new website and write a short case study on what I’d do to acquire new customers.
This way people can see how to think about growth and apply learnings to their own product.
I started doing it on Twitter and then turned it into a newsletter.
The list has quickly grown to a few thousand subscribers. They’re really engaged and most importantly they tell me they find my emails really useful.
All this positive feedback gave me the confidence to present it here to the community hoping it can help you get better at marketing too.
I’ll be hanging out here all day to answer any questions you might have.
Thanks,
Andrea
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Clientjoy@andreboso Love your work Congrats for the launch wishing you the best :)
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Zero to MarketingMaker
@bhattshashwat Thank you Shashwat!
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BrandBird@andreboso the best byte-sized marketing lessons around the web 👊
Congrats on your launch Andrea!!
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Zero to MarketingMaker
@draptis Appreciate it! Thank you Jim 🙂
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@andreboso . Good work there. Keep the train moving.
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FirmbeeSounds awesome. Great way to spend short periods of time in a valuable fx. when commuting. Are you considering submitting some case studies written by the community?
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Zero to MarketingMaker
@zaneta_siwik Thank you! No, for now I'll be the one writing them 🙂
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Firmbee@andreboso good luck!
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Interesting reads Andrea! I'm working on a project of my own focused on chats/private messaging and could use some thoughts on means of marketing towards getting to that first 1000 milestone. Any case studies you could point me to? Or any general insights you could share? Thanks!
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Zero to MarketingMaker
@vkroy83 Hope you’ll get value from the case studies! Good luck with your project 🙂
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Love this! Have you thought about branching out and creating content for students looking to create startups/be entrepreneurs?
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Zero to MarketingMaker
@carwyn_carroll No but I think Zero to Marketing might work for them too!
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PixelhunterExcuse me, but what I'm supposed to enter into that form on your website? The field is required, but there is no label and no placeholder.
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Zero to MarketingMaker
@mvoloskov Somehow the form wasn't displaying the placeholder, I just updated it!
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TypefullyI have been reading ZTM from day 1 and have been impressed by the quality of the insights and consistency with which Andrea delivers them. Great read if you are interested in receiving actionable advice on how to grow your startup!
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Zero to MarketingMaker
@frankdilo Thank you for your kind words Francesco 😍
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AudioPenI've enjoyed reading your case studies for a while, Andrea. Glad to see that you've launched on PH.
If anyone here is looking for a high value newsletter to subscribe to, this one is a no brainer.
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Zero to MarketingMaker
@louispereira23 Love to hear that Louis! Thank you 🙂
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