Claudia Lynn

The structure of our pricing page included three tiers, a comparison table consisting of fourteen rows, and a FAQ section underneath it where questions that nobody ever asked were answered. The conversion rate was 1.9% for five months.

Last month, I changed everything completely by reducing the number of tiers to one, changing the table into one paragraph, and putting there a sign-up button. This was supposed to be a temporary change, until I reconstructed the table. In this case, the conversion rate reached 3.4% and maintained at this level.

I understand that hunting has traditionally been seen as a man's thing.

But Product Hunting is a completely different thing =)

There are so many women makers, marketers, designers, and developers on PH. I ve met and interacted with quite a few of them.

But when I look at the top hunters

If you're deciding where the next chunk of budget goes, a low conversion rate doesn't tell you enough on its own.

I'd want to separate a few possibilities before choosing between more traffic and work on the product or website. Are you reaching people with a reason to buy? Can they understand the offer? Can they complete the next step? And does that step lead to a customer worth acquiring?

My starting point would be to compare new and returning visitors, mobile and desktop, and acquisition sources, then follow the journey through to payment or actual product use. I'd also check that the tracking works before trusting the pattern.

A broken checkout gives you something concrete to fix. A small number of visits gives you much less certainty. Neither is resolved by comparing your overall conversion rate with somebody else's benchmark.