There's something counterintuitive about building an AI product in the mental health and self-awareness space: if you're doing it right, your users should eventually need you less.
Most product teams optimize for stickiness. More sessions, more time in app, more daily returns. But at Murror, we've been wrestling with a different question what if the goal of our product is to help someone build enough self-understanding that they don't need to open the app as often?
