When you're bootstrapping multiple products, there's this physical feeling that shows up and nobody ever talks about it. Your stomach is somehow empty and full at the same time. This knot that just sits there while you're trying to figure out which project needs you most.
I run Sparkum, Biteme, and LifeLines all under Onyx Labs. No investors. Every dollar is ours. Some days that's exciting. Other days it's just heavy.
A few things that actually help me:
Get specific. The "everything is overwhelming" feeling is almost never true. It's usually one or two things hiding behind everything else. Name them. The rest gets lighter.
