Ayesha Sheikh

We re trying something new on Thursday: Alpha Day.

The idea is simple. If this is the first time you re launching your product anywhere, you can tag it alpha and get a boost to your points (and land on a special leaderboard).

We thought we were ready.

Bigger deals. Fewer customers. Better margins. That was the dream.

So we built enterprise features. SSO. Advanced permissions. Audit logs. A whole new pricing tier starting at $2,000/month.

We spent 6 months. Three engineers. One dedicated product manager. Endless meetings about "enterprise readiness."

Quick one. I've been building software for over 20 years, and I've never done a seasonal discount before. But we just passed 40 free users, and I wanted to give people a reason to jump in this weekend.

The offer:

- Monthly plan locked in at $10/month (normally $29/month)

- That's 66% off, and the rate stays for as long as your subscription is active