We recently hit 200+ users, and we noticed a painful pattern in our data that forced us to rethink our entire business model.
The Old Model: Rigid Tiers We started with the classic "Good, Better, Best" pricing structure:
Starter: Limited to 300 Creations.
Pro: Jumps to 1200 Creations + 6 Coworker Seats.
Premium: Unlimited Creations + AI Marketing tools.
The Problem: The "Upsell Trap" Customers were getting stuck between tiers. We realized that Volume Feature Needs. Some users wanted to scale their content production (going beyond the 300 creation limit of Starter) but they were solo founders who had zero use for the "6 Coworkers Access" included in the Pro plan. Forcing them to double their subscription just for volume was a major churn magnet.
