Right now we have scenarios covering things like giving hard feedback, managing up, and pushing back on scope creep, and more. But I'm building out the next set and I'd rather build what people actually need than guess.

So: what's the conversation you keep putting off?

What's the one you replayed in your head after it went sideways?

Six months ago, we ran an experiment with our own data.

At Rankfender, we tracked 5 of our own competitors across 8 AI systems. We log their share of voice, citation velocity, content gaps, platform variance. Months of raw numbers sitting in a dashboard.

I pulled 6 months of data and fed it into Claude. One question: "Based on this, who is most likely to overtake us in the next 6 months? Show your work. Use the data. Don't summarize. Give me the numbers."

The answer changed how I think about competition.

Everyone tells you to ship fast. Move fast and break things. Get to market before someone else does.

I believed this for a long time. When we were building Murror, speed was everything. We pushed features weekly, sometimes daily. We celebrated every deploy like a small victory.

There is a moment that separates products people use once from products people come back to every day. It is not a feature. It is not a notification. It is the feeling that the product remembers who you are.

I have been thinking about this a lot while building Murror. We spent so much time on acquisition, onboarding funnels, and activation metrics. But the thing that actually moved our retention numbers was something much simpler: continuity.

If you re launching today, the leaderboard is about to get a lot more interesting.

We are running a Randomized Day to give products launching more of an opportunity to get seen!

The Mechanics

To level the playing field, we are cycling the homepage layout throughout the day:
The Loop: This cycle repeats every 30 minutes, all day long.

Last week we did something stupid.

We paused all human coding. Gave Claude (Anthropic) access to our GitHub repo. Told it to build new features, fix bugs, and ship.

No human review. No guardrails. Just Claude and our codebase.

For 7 days, it ran the engineering team.

If you re launching today, the leaderboard is about to get a lot more interesting.

We are running a Randomized Day to give products launching more of an opportunity to get seen!

The Mechanics

To level the playing field, we are cycling the homepage layout throughout the day:
The Loop: This cycle repeats every 30 minutes, all day long.

I'll go first.

Someone told me: "Just be consistent. Post every day. The algorithm rewards consistency."

So I did.

For six months, I posted every single day. Sometimes at 7am. Sometimes at 10pm. Weekends included. I wrote about our product, our features, our roadmap. I followed all the "best practices" hook in the first line, three takeaways, call to action at the end.

I ve been browsing Product Hunt a lot lately, and honestly it s getting overwhelming.

There are so many launches every day that it s impossible to sign up and try everything. At some point, you just run out of time.

I've noticed a trend where CEOs of well-known companies are investing more in their personal brands on LinkedIn and X.

However, the level is increasing, and they want something similar from employees.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).